$149
If you think that taking good pictures is all you need to grow a photography business, leave the budget market, and attract high-end clientelle... you're wrong. DEAD wrong. In order to continue to grow your business and attract high-budget clients, you NEED to have a compelling and attractive brand -- one that's perfectly calibrated to attract a specific kind of client, and repel all the rest.
Until you build this kind of brand, you'll never escape the low-budget photography market!
In this two-hour workshop, we're going to help photographers gain a fuller understanding of what a "brand" really is, and how to look inwardly and work out what their unique brand could be! In addition to that, we're going to help photographers identify who their "ideal client" truly is, so they know who it is that they're marketing, sales, and website are even for.
Why Now?
No matter how much your photography improves or how many 5-star reviews you get, without strong branding, you will eventually hit a ceiling when it comes to growing your business. We've seen our photography students transform their businesses in a matter of months by bringing their brand to the next level -- but we aren't talking about just a new logo or new colors on your website. Today is the day to get a better grasp on one of the most challenging -- but potentially one of the most lucrative -- areas of running your own business.
Why This Course?
Hiring a branding expert to help you distill down your expertise and build a brand from scratch is by far the best way to go... so long as you have hundreds or maybe even thousands of dollars to invest in your brand! But if you want a simple outline to help you build your "Branding Foundation", which will inform how you build your website, post on social media, and market yourself to the world... then this is the course for you!
Why Learn from Us?
After 8+ years and three iterations of our photography brand, we've been on this journey of introspection for a long time, and have spent thousands and thousands of dollars on expertise from branding experts. Let us distill their expertise and our experience down into a simple and accessible foundation! And not only that, but we've guided photography students on their own journies of self-discovery, and helped them revolutionize their businesses with a new and focused brand!
What Will You Learn?
Here's what we'll cover in this 2-hour workshop:
Who Are We?
Meet your instructors: Hunter and Sarah Sheldon! We're a husband-and-wife, professional wedding photography team based in central Virginia, on the east coast of the US. We've been photographing weddings for nearly a decade, and consistently bring in $200,000+ per year in our photography business. We've photographed weddings and engagement sessions all over the US, and even internationally! And we love what we do, every day, working with incredible couples and capturing beautiful wedding days.
On top of that, we're educators, and our goal is to help photographers build strong foundations in both their businesses and their personal lives, so they can run profitable and sustainable photography businesses! We've been mentoring photographers for years toward success they could only imagine, and have personally helped newer photographers build profitable businesses, quit their jobs, and pursue their dreams through our coaching and our workshops. Speaking of which, we've led nearly 200 hours of coaching calls and live workshops, and are excited to continue using our expertise to take you and your business to the next level.
When You Enroll Today...
You'll get access to the 2-hour workshop, which was hosted live in March of 2023! Participants can watch and re-watch the recording as many times as they'd like! The slides from the presentation are also included, for your convenience, alongside our practical "Branding Foundations" Worksheet to help you figure out who you are, what you do, and who you were born to serve!
What Others Are Saying About Learning from Hunter and Sarah:
"This course helped me narrow down exactly what in my brand identity I need to improve and develop. Not only was it educational, but it was specific to any photographer looking to improve the type of clients they attract. This workshop was eye opening to the things that I am lacking in my own business, and what I need to be conscious of moving forward so that I can be an authentic business owner, and service provider. I left this workshop excited about taking this information, and converting it into my own business. I couldn't reccomend more!" - Kaitlyn B., Wedding Photographer
"[Hunter and Sarah] took me step-by-step from being a person with a camera to a professional portrait photographer, booking and shooting multiple sessions per week. They pushed me to bet on myself and my abilities, and really put my all into my photography business. My business would not be where it is now without [Hunte rand Sarah], and neither would I. They believed in me before I believed in myself, and with their guidance and encouragement, I have grown immensely as a photographer, as a businesswoman, and as a person." - Kelly Spaine, Wedding Photographer & HSPE Coaching Student 2019-Present