How to Get More Photography Clients: A Simple Guide to Free AND Paid Marketing/Advertising

Many new photographers think that as long as they're taking good photos and posting them on social media or to their website, their business will grow. But a business without a good marketing strategy is like driving your car without any fuel. Sure, you might coast down a hill or two, but you won't get very far!
 

That's why we've put together this workshop, which teaches photographers the basics of marketing and advertising, and shares an assortment of simple marketing strategies that you can pursue for your business, whether you have money to spend on paid advertising right now or not.

If you want your wedding or portrait photography business to grow beyond where you are now, one of the quickest ways to see growth is to turn up the dial on your marketing and advertising!
 

Why Now?

In today's online environment, we're constantly inundated with advertising messages. And with so many options to advertise with as a business-owner, it can be incredibly overwhelming to the average photographer who just wants to put their work in front of interested couples, families, or seniors!

But knowing how to market effectively is an essential skill for any business, which is why we've put this workshop together. As the fall approaches and portrait sessions and engagements increase, you want to be ready to put yourself in front of as many interested people as possible!

Why This Course?

"How do I get more photography clients?" is one of the most common questions we get from our students. For years, we've been sharing our own experience and data in 2-on-1 coaching, and helped our students grow their own businesses. Now, we have both our results and theirs, and are excited to share them in this workshop!
 

Why Learn from Us?

Over the years, we've spent more than $50,000 in paid advertising, not to mention the hunderds of hours we've invested in the free marketing avenues. And as we've gone, we've meticulously tracked our results. We're not just guessing at what works, but we know exactly what worked, how long it worked for, and what kind of jobs it booked for us. 

What Will You Learn?

Here's what we'll cover in this 2-hour workshop: 

• What is marketing/advertising? --  if you don't know the difference between marketing, advertising, and sales, you could be wasting your time, energy, and money trying to get results from the wrong places.
• Boostrap Marketing (aka Free Advertising Methods) -- If you're in the early days of your business and don't have money to invest in paid advertising, we're sharing all of our "boostrap marketing" methods to get you more leads using your time and energy instead of your money. Although social media is a part of this, there's so much more to learn!
• Network Marketing -- Forget advanced technology, AI, and the best ad budget in the world. Sometimes, a friend telling another friend about a great experience is still the most valuable marketing strategy out there. And we'll show you how to get more of those conversations.
• Traditional (Paid) Advertising -- When you're ready to begin investing your hard-earned money into advertising for your photography business, we'll show you the most effective ways and places to do it as a portrait or wedding photographer!
• Marketing Best Practices -- No matter how you're advertising your services, there are a few essential principles that every photographer NEEDS to know in order to get the most out of their advertising efforts.

Who Are We?

Meet your instructors: Hunter and Sarah Sheldon! We're a husband-and-wife, professional wedding photography team based in central Virginia, on the east coast of the US. We've been photographing weddings for nearly a decade, and consistently bring in $200,000+ per year in our photography business. We've photographed weddings and engagement sessions all over the US, and even internationally! And we love what we do, every day, working with incredible couples and capturing beautiful wedding days.

On top of that, we're educators, and our goal is to help photographers build strong foundations in both their businesses and their personal lives, so they can run profitable and sustainable photography businesses! We've been mentoring photographers for years toward success they could only imagine, and have personally helped newer photographers build profitable businesses, quit their jobs, and pursue their dreams through our coaching and our workshops. Speaking of which, we've led almost 200 hours of coaching calls and live workshops, and are excited to continue using our expertise to take you and your business to the next level.

When You Enroll Today...
You'll get access to the 2-hour workshop, which was hosted in August of 2023! Participants can watch and re-watch the recording as many times as they'd like! The slides from the presentation are also included, for your convenience.

What Others Are Saying About Learning from Hunter and Sarah:
"[Hunter and Sarah] took me step-by-step from being a person with a camera to a professional portrait photographer, booking and shooting multiple sessions per week. They pushed me to bet on myself and my abilities, and really put my all into my photography business. My business would not be where it is now without [Hunte rand Sarah], and neither would I. They believed in me before I believed in myself, and with their guidance and encouragement, I have grown immensely as a photographer, as a businesswoman, and as a person." -Kelly S., Wedding Photographer & HSPE Coaching Student 2019-Present

"Through [Hunter and Sarah's] program, I have learned the ins-and-outs of successfully running a photography business. Learning from them has not only increased my photography knowledge base and skill sets, but it has also given me the confidence to go out and lead-shoot a wedding day. As someone who still works full-time, having a wedding and portrait photography business has added so much value to my life. I love the community that I've built around my photography and the opportunities for creativity that it affords!" - Hayley S., Part-time Photographer & HSPE Coaching Student 2021-2023