Pricing for Wedding and Portrait Photographers -- How to Know What to Charge to Get BOOKED!

Charging the right price is absolutely ESSENTIAL if you want to run a photography business that's both profitable AND sustainable. But figuring out what to charge for your wedding and portrait photography services can feel overwhelming.

"How much should I charge? Should I include travel? What if they want extra hours? What if they ask for a discount?!"

Knowing how to price your work as a photographer is almost as much of an art as the photography itself! But in this two hour workshop, we're going to break everything down so that you know exactly how much to charge for your products and services.
 

Why Now?

If you're under-charging for your services, you could be missing out on money EVERY time you book. The sooner you figure out how to charge what your photography is worth, the sooner you can make more money, feel better about your sessions, and grow your business in a way that FEELS good to you!

Why This Course?

We've seen students who under-charge for their services start making an extra $50 every time they shoot within days of attending this workshop. And if this course helped you raise your wedding prices by even just $100 per wedding, this workshop will have paid for itself! With Hunter and Sarah guiding you through their Pricing Principles, the investment in this course will pay dividends time and time again!
 

Why Learn from Us?

In 4 years, we quadrupled our prices, and our clients haven't hesitated to keep booking us. We've raised our prices consistently year after year by just the right amount, so that we book as many weddings and portrait sessions as we've wanted. In this workshop, we're breaking down exactly how we knew when it was time to raise our prices, as well as our secrets for pricing our wedding coverage and packages.

What Will You Learn?

Here's what we'll cover in this 2-hour workshop: 

• How to know if you aren't charging enough -- if you're feeling burnt out and overworked, you may be leaving money on the table! 
• How to know if you're charging too much -- if you feel like you're getting ghosted by client after client, or you aren't booking as much as you want, the problem could be with your pricing.
• When is it time to raise your prices -- How would you like to make more money for the same work?! Well, the answer could be as simple as raising your prices. We're going to help you figure out if it's time!
• Understanding your "CODB" -- Knowing your "Cost of Doing Business" is essentially for any small business... or is it...? We're going to teach you what COBD is, how to figure yours out, and how that information affects your pricing.
• How to structure your offering -- Packages or Ala Carte? Prints, albums, both, or neither? Should I price sessions by the number of images, or by the time we spend? What should I offer, and for how much?
• Common pricing questions -- We'll address travel fees, elopements, discounts, how to charge for your first wedding, and so much more!

Who Are We?

Meet your instructors: Hunter and Sarah Sheldon! We're a husband-and-wife, professional wedding photography team based in central Virginia, on the east coast of the US. We've been photographing weddings for nearly a decade, and consistently bring in $200,000+ per year in our photography business. We've photographed weddings and engagement sessions all over the US, and even internationally! And we love what we do, every day, working with incredible couples and capturing beautiful wedding days.

On top of that, we're educators, and our goal is to help photographers build strong foundations in both their businesses and their personal lives, so they can run profitable and sustainable photography businesses! We've been mentoring photographers for years toward success they could only imagine, and have personally helped newer photographers build profitable businesses, quit their jobs, and pursue their dreams through our coaching and our workshops. Speaking of which, we've led over 150 hours of coaching calls and live workshops, and are excited to continue using our expertise to take you and your business to the next level.

When You Enroll Today...

You'll get access to the 2-hour workshop, which was hosted in November of 2022! Participants can watch and re-watch the recording as many times as they'd like! The slides from the presentation are also included, for your convenience.

What Others Are Saying About Learning from Hunter and Sarah:
"[Hunter and Sarah] took me step-by-step from being a person with a camera to a professional portrait photographer, booking and shooting multiple sessions per week. They pushed me to bet on myself and my abilities, and really put my all into my photography business. My business would not be where it is now without [Hunte rand Sarah], and neither would I. They believed in me before I believed in myself, and with their guidance and encouragement, I have grown immensely as a photographer, as a businesswoman, and as a person." - Kelly S., Wedding Photogapher & HSPE Coaching Student 2019-Present

"This workshop was super introspective, and helped me navigate how I can book more sustainable clients for my business. They talked about their own examples from their business, and it was super helpful information to implement in my own. I highly recommend to any photographers wanting to build a sustainable business." - Kaitlyn B., Wedding Photographer